Online business listings for your Wellness Business or MedSpa are an excellent way to increase visibility, attract clients and enhance your digital presence.
Why does your digital presence matter?
Because the new clients you seek are most likely to begin their search online using phrases such as “fitness near me,” “laser hair removal near me,” etc. So, if your competitors have put in the effort to show up in search results and you have not, then your ideal prospects won’t even find you.
People who don’t know that your business exists are difficult to convert into paying clients.
To get you started and help with determining which business listings are most relevant for you, we’ve put together a list of directories and platforms that often show up when a consumer is searching for MedSpa and Wellness services.
Check out these business listings where your business is like to benefit from being listed:
General Business Directories
- Google Business Profile (GBP)
- Essential for local SEO
- Helps your business appear on Google Maps and in local search results
Health and Wellness Specific Directories
- Mindbody
- Great for studios, salons, and spas
- Zocdoc
- Great for centers offering dermatology or medically supervised treatments
- RealSelf
- Popular for MedSpa services, such as injectables, skin treatments, and many other aesthetic procedures
- Spafinder
- Ideal for spas and wellness centers; Spafinder connects with users seeking luxury wellness experiences
- Bonus: you can sell Gift Cards & promote Special Offers too
- Healthgrades
- Targets medically oriented services: suitable if you offer treatments like Botox or laser therapies in addition to dermatology or medically supervised treatments
Beauty and Lifestyle Platforms
- StyleSeat
- Focused on beauty professionals; great for booking services like facials or cosmetic treatments
- The Knot / WeddingWire
- Perfect for businesses offering bridal packages or pre-wedding treatments
- Groupon
- Very effective for running promotions to attract first-time clients
- When listing on Groupon, make sure that you offer specials that will not injure your bottom line if taken advantage of in bulk
Local and Regional Directories
- Chamber of Commerce Websites
- Helps in building credibility within the local community.
- Nextdoor
- Targets local neighborhoods and builds awareness in your immediate area
- CitySearch
- Great for regional businesses looking to attract local traffic
Other Platforms
- Better Business Bureau (BBB)
- Builds trust and credibility with potential clients
- Alignable
- A networking platform for small businesses; useful for creating partnerships in any industry and learning from the experiences of others
There are so many benefits to utilizing the above listings and platforms to get your business out in front of the clients you want. It is an important part of completing your overall online presence.
But don’t let it overwhelm you.
At Lead Science, we can help you take control of your entire digital footprint so that your business can grow!
